PUBLIC RELATIONS UNFOLDED
For people who do not work in Public Relations (PR) there is major uncertainty and misperception about what PR is all about and what it is not. While a capable PR practitioner promotes good, clear and simple communication, there currently is confusion about concepts in PR.
There have been derogatory comments – from journalists to broadcasters, that PR people are spin-doctors, insincere and superficial social butterflies. The implied PR people’s concern for sound-bites, photo opportunities, celebrities, lavish launches and long lunches – give an impression that PR is frivolous, shallow and unnecessary. A major misperception indeed.