Tag Archives: PR Tool Kit

Blogs can help towards managing Reputation

Blog

Blogs can help towards managing Reputation

Reputation is defined as the summation of the images that various stakeholders have of an organisation. An organisation’s performance, its behavior and how it communicates to its various stakeholders are critical components of its reputation. A good reputation, built over time, will be threatened when an organization is overwhelmed with damaging comments from the public who are dissatisfied with the organisation.
Continue reading

Advertisements
Tagged , , , , , , , , , , , , ,

Why the need for Media Relations?

Media Relations

WHY THE NEED FOR MEDIA RELATIONS?

Media relations – one of public relations’ and corporate communication’s strategies, is often the most evident activity compared to others in the PR Toolkit. Contrary to popular misconception, it does not require the ‘wining and dining’ of media representatives to court them for media coverage. It is also one of the PR strategies that senior management find difficult to understand.
Continue reading

Tagged , , , , , , , , , ,
Advertisements
%d bloggers like this: