Tag Archives: Journalism

Why the need for Media Relations?

Media Relations

WHY THE NEED FOR MEDIA RELATIONS?

Media relations – one of public relations’ and corporate communication’s strategies, is often the most evident activity compared to others in the PR Toolkit. Contrary to popular misconception, it does not require the ‘wining and dining’ of media representatives to court them for media coverage. It is also one of the PR strategies that senior management find difficult to understand.
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