Category Archives: Reporter

Getting value from event management

Event

 

Getting value from event management

Here in Malaysia, there is a general misperception that the function of local Public Relations (PR) practitioners is to manage events and generate publicity through their purported remarkable media contacts. This is due to the prevalent negative public image of PR – no thanks to the ‘work’ of Continue reading

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PUBLIC RELATIONS UNFOLDED

Public Relations

PUBLIC RELATIONS UNFOLDED

For people who do not work in Public Relations (PR) there is major uncertainty and misperception about what PR is all about and what it is not. While a capable PR practitioner promotes good, clear and simple communication, there currently is confusion about concepts in PR.

There have been derogatory comments – from journalists to broadcasters, that PR people are spin-doctors, insincere and superficial social butterflies. The implied PR people’s concern for sound-bites, photo opportunities, celebrities, lavish launches and long lunches – give an impression that PR is frivolous, shallow and unnecessary. A major misperception indeed.
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Why the need for Media Relations?

Media Relations

WHY THE NEED FOR MEDIA RELATIONS?

Media relations – one of public relations’ and corporate communication’s strategies, is often the most evident activity compared to others in the PR Toolkit. Contrary to popular misconception, it does not require the ‘wining and dining’ of media representatives to court them for media coverage. It is also one of the PR strategies that senior management find difficult to understand.
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