Listening is the communication skill most of us use the most frequently.

Listening is the communication skill most of us use the most frequently.

Getting value from event management

 

Getting value from event management

Here in Malaysia, there is a general misperception that the function of local Public Relations (PR) practitioners is to manage events and generate publicity through their purported remarkable media contacts. This is due to the prevalent negative public image of PR – no thanks to the ‘work’ of

PR in a Box

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PUBLIC RELATIONS UNFOLDED

PUBLIC RELATIONS UNFOLDED

For people who do not work in Public Relations (PR) there is major uncertainty and misperception about what PR is all about and what it is not. While a capable PR practitioner promotes good, clear and simple communication, there currently is confusion about concepts in PR.

There have been derogatory comments – from journalists to broadcasters, that PR people are spin-doctors, insincere and superficial social butterflies. The implied PR people’s concern for sound-bites, photo opportunities, celebrities, lavish launches and long lunches – give an impression that PR is frivolous, shallow and unnecessary. A major misperception indeed.

Blogs can help towards managing Reputation

Blogs can help towards managing Reputation

Reputation is defined as the summation of the images that various stakeholders have of an organisation. An organisation’s performance, its behavior and how it communicates to its various stakeholders are critical components of its reputation. A good reputation, built over time, will be threatened when an organization is overwhelmed with damaging comments from the public who are dissatisfied with the organisation.

Why the need for Media Relations?

WHY THE NEED FOR MEDIA RELATIONS?

Media relations – one of public relations’ and corporate communication’s strategies, is often the most evident activity compared to others in the PR Toolkit. Contrary to popular misconception, it does not require the ‘wining and dining’ of media representatives to court them for media coverage. It is also one of the PR strategies that senior management find difficult to understand.