Listening is the communication skill most of us use the most frequently.

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June 25, 2013 · 12:19 PM

Health Tips

The haze situation is progressively getting worse each day, hope this helps: How You Can Protect Yourself.

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June 24, 2013 · 12:38 PM

Traditional PR Pitch dead?

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June 12, 2013 · 11:00 AM

17 things to write about when there’s nothing to say

17 things to write about when there’s nothing to say.

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Getting value from event management



Getting value from event management

Here in Malaysia, there is a general misperception that the function of local Public Relations (PR) practitioners is to manage events and generate publicity through their purported remarkable media contacts. This is due to the prevalent negative public image of PR – no thanks to the ‘work’ of unprofessional corporate flacks who make their living by ‘spinning’ and covering up mistakes made by their bosses and hucksters hovering around celebrities and politicians.

Often times professional PR practitioners are mistaken for mere event managers and press release writers, relegating PR’s strategic role as custodian of the corporate brand to an insignificant one. However, this does not mean that PR practitioners do not manage events – they do, as event management is part of the PR mix. On the contrary, the events that are managed by professional PR practitioners are part of a bigger picture of corporate communication that is planned strategically to meet with the organisation’s or client’s business objectives.

Yes, event management is generally about check-lists and project management but there is more to what meets the case. The part that is generally overlooked is the objective of the event being planned – what needs to be achieved. The main purpose of an event may be a given but the sub-themes and underlying purposes will have to be given due consideration. What the audience expect from the event should be considered, but what the organisation or client wants to achieve from the event should be important too.

Some of the other underlying purposes that could be considered, besides launching a product or service to create awareness, could be:

  • To invite key stakeholders who may be influencers
  • To bring together potential customers so they may be motivated to buy
  • To create networking opportunities for event attendees
  • To strengthen corporate/brand reputation

Each of these underlying purposes has specific action items that enable the capitalisation on outcomes from the event. There may be a principal aim for the event being planned but there are several supporting subsidiary aims that an event organiser – the PR practitioner, could develop into advantageous outcomes.

When organising your next event, take time to deliberate on how the value of the event can be leveraged by purposefully developing subsidiary aims that translate into beneficial outcomes – for your organisation or client.

Have a great week.


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PR in a Box

Samanea PR

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Have a good day!

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Public Relations


For people who do not work in Public Relations (PR) there is major uncertainty and misperception about what PR is all about and what it is not. While a capable PR practitioner promotes good, clear and simple communication, there currently is confusion about concepts in PR.

There have been derogatory comments – from journalists to broadcasters, that PR people are spin-doctors, insincere and superficial social butterflies. The implied PR people’s concern for sound-bites, photo opportunities, celebrities, lavish launches and long lunches – give an impression that PR is frivolous, shallow and unnecessary. A major misperception indeed.

Public Relations, in my opinion, is a fundamental component in the 21st century ‘intelligent’ organisation’s corporate and business strategy. In fact, I subscribe to the concept that PR, or Communication if you will, is the Fifth Factor of Production – after Land, Labour, Capital & Entrepreneurship. How good is a ‘great’ product if no one knows or is aware of it?

There are important objectives driving any PR programme – to generate/increase awareness, to enhance reputation, to improve trust in the brand, to create a point of difference, to educate, to reassure, to manage issues, etc. When the going gets tough, in the event of a major issue or worse still a crisis, the PR function is central to the organisation’s survival and recovery – and this extends even to governments.

Gone are the days when the CEO’s P.A “looked after PR”. We are in the Spring of the 21st century and the PR function now should be reporting to senior management or to marketing, or sometimes to both, particularly when products or services are involved.

It is heartening, for me at least, to see an experienced PR practitioner being part of the senior management team and Board decisions are informed and influenced by the advice that the PR practitioner gives. Similarly, PR consultancies should be given their dues and are used more effectively, to give objective advice and to provide additional resources.

One final note before I say Adieu: Evaluation of PR activities or programmes should be given its rightful place – at the onset of PR planning and is no longer an afterthought. We must always remember that ‘what cannot be measured, cannot be managed’.

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Filed under Blogging, Blogs, Communication, Communication Tool, Journalist, Media, Media Relations, PR Tool Kit, Public Relations, Reporter, Reputation Management, Uncategorized