Getting value from event management
Here in Malaysia, there is a general misperception that the function of local Public Relations (PR) practitioners is to manage events and generate publicity through their purported remarkable media contacts. This is due to the prevalent negative public image of PR – no thanks to the ‘work’ of Continue reading
Blogs can help towards managing Reputation
Reputation is defined as the summation of the images that various stakeholders have of an organisation. An organisation’s performance, its behavior and how it communicates to its various stakeholders are critical components of its reputation. A good reputation, built over time, will be threatened when an organization is overwhelmed with damaging comments from the public who are dissatisfied with the organisation.